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The following comes from here:
In the summer of 2002, Steven came up with the idea to do an art experiment by adding bass tracks to 2 White Stripes songs and sharing them with Redd Kross fans via the internet. The overwhelmingly positive response inspired him to cover the entire "White Blood Cells" record. Word spread quickly over the internet and soon press such as Entertainment Weekly, Pitchfork Media, the NY Times, BB Gun to name but a few ran articles about "Redd Blood Cells."
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